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Quality Control

Quality Control Tools

Hovering Field Supervisors: all projects conducted outside the premises of the company – in other cities of Brazil or elsewhere in Latin America – are accompanied by the Brazil Field supervisors to ensure that the research methodology is applied uniformly in all fields.

Interviewers: 2500 names registered in our software "BRAZIL FIELD Operator", which optimizes the production process by enabling the selection of interviewers by the type of work in which they have a better performance. In order to be a Brazil Field interviewer it´s necessary undergraduation, to be a college attendant or at least completed High School certificate.

Training of Interviewers      

Availability of a Database that allows us to recruit, form teams, locate the target public, among other attributes to carry projects and research out throughout Brazil.  
Local partners in all main Brazilian cities and in the other Latin American countries.  
Professionals trained and capable to check, post-survey or simultaneously, if all questionnaires have been applied correctly and whether the interviewees are adequate for all sample variables defined for the survey.  
Elaboration of the consistency plan and for each type of questionnaire, detecting any systematic error during the collection, ensuring the preservation of the quality standards necessary for the study.  
Back-up of all information generated, received or sent directly by the company, whether through the Internet, on CD, DVD, or any other data storage medium.  
100% of the recruitment forms for qualitative studies  are reviewed and checked on the Database of the Recruitment Quality Control, CRQ, ABEP.
100% of the quantitative questionnaires are checked and re-checked, and later re-typed if necessary.


São Paulo
Alameda Barao de Limeira, 660 - Conjunto 903 - Campos Eliseos, São Paulo - SP - BRASIL
Rua Amarela, 15 - Fátima
Fortaleza - CE - BRASIL