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[QUALITATIVE RESEARCH]

QUALITATIVE RESEARCH

Qualitative research is more difficult to define, but in a simple way, the focus is on understanding consumer behavior, rather than simply measuring. Therefore, this method of research does not present results in exact numbers and it can be done through various ways, such as focus groups, in depth individual qualitative interviews, immersions and observation of behaviors.

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Methodologies


- DG (Discussion Group)
- Focus Group
- In Depth Interviews
- Ethnographic
- Immersions
- Recruitment
- Transcription/Note taking
- Moderation
- Preparation of the final report to the client
- Simultaneous translation
- Online Bulletin Board

Technologies:


- Online groups
- Transmission via weblink/Webstreaming
- Focus Vision
- Active Group

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