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[QUANTITATIVE RESEARCH]

QUANTITATIVE RESEARCH

The quantitative method is conclusive and aims at quantifying a problem/matter and understand its width. It means that this type of research provides numerical information on consumer behavior. BRAZIL FIELD has experience working with many types of studies, for example: U&A, Pre-testing, Segmentation, Post-test, Product Test, Taste tests, Sniff Tests, Conjoints, etc. We can manage multiple methodologies and fieldwork approach: PAPI, CAPI (online/offline), CATI, CASI (online/offline) and CAWI. Intercept / Homes / Central Location, B2B interviews.

[Imagem que ilustra a pesquisa quantitativa]

Data Collection - Methodologies


- F2F
- B2B
- In Home usage tests
- Probabilistic
- Flow Points
- Central interception
- Central location
- Clinics
- Telephone
- Scheduling
- In-Store Shopping
- Retail
- Tracking
- Update of customer registration
- Final report to the client
- Mystery Shopper
- Analysis
- Report writing

Data Collection - Methodologies


- CAPI – computer assisted personal interview
- CATI – computer assisted telephone interview
- CASI – computer assisted self completion
- CAWI – computer assisted web interview

Data Collection - Methodologies:


- ASCII
- SPSS
- Excel and others

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