Market Research & Opinion Polls · Brazil & Latin America
Know your audience. Every market is a set of unique individuals.
Comprehend your audience through rigorous fieldwork across every region of Brazil to build a strategy that actually works.
Our Company
Experts in connecting the Brazilian market to global client needs.
Founded in São Paulo in 1997 and affiliated with ESOMAR and leading market research associations, BRAZIL FIELD offers the full range of market and opinion research techniques across every region of Brazil and key cities throughout Latin America. Our field interviewers and researchers bring Brazilian expertise to international partnerships. We have delivered projects for major global brands, and we continue to set the standard for fieldwork recognized nationally and internationally.
Facts
Fieldwork built on facts
Clients
Brands that have trusted our work
A selection of clients served by BRAZIL FIELD throughout our history.
Products & Services
Research from fieldwork to decision
Quantitative Research
The quantitative method investigates a problem and its rational dimension, projecting results to the universe under study. In short, it delivers numerical, statistically treated information about the consumer.
Qualitative Research
Qualitative research focuses on understanding consumer behavior and language in depth, the subjective, emotional dimension, rather than simply measuring. It doesn't produce exact figures and can be run through discussion groups, in-depth individual interviews and behavioral observation.
Business Sectors
With market and opinion research, companies and organizations define their business in a coordinated, effective way, clearly mapping their commercial, production, administrative, marketing and finance functions according to their industry and size, and avoiding costly, hard-to-manage diversification.
Research Solutions
We work with solutions for the entire research chain.
Quality Control
Quality control is one of BRAZIL FIELD's pillars. Every project carried out beyond our premises, in other Brazilian cities or across Latin America, is monitored by field supervisors, ensuring the research methodology is applied uniformly at every location and following all project directives.
Standards
Backed by the industry's leading standards
Our work follows the standards of ESOMAR, CRQ ABEP, ASBPM, CRA-SP and professional associations in psychology and neuroscience, supporting accurate data collection and compliance with industry ethics and confidentiality.
Consult the ESOMAR directoryOur Leadership
Experienced leadership behind one standard of quality
FAQ
Everything you need to know
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