QUALITATIVE RESEARCH

Types of Qualitative Research offered by Brazil Field Market Research

In qualitative research, the focus is on understanding consumer behavior and language in depth through the subjective aspects of the emotional world, rather than simply measuring. Therefore, this research method does not present results in exact numbers of data and can be done in different ways, such as through discussion groups, in-depth individual qualitative interviews and observation of behaviors.

Techniques

F2F & Online
- B2B
- Healthcare/Pharma
- Consumer

DG (discussion group)
Focus Group
In-depth interviews
Ethnographic interviews
Immersion Interviews
Recruitment
Transcription in English or Portuguese
Moderation
Analysis
Simultaneous translation
Online Bulletin Board/Online Community/Online Diary

Technologies

Online groups
Webstreaming via weblink (Focus Vision, Zoom, TV Link, QualSights, Vision Live, Discuss.io or Visions Live)

Processing, Analysis and Delivery of Reports

Through the transcription of the respondents' answers and the organization of verbal and non-verbal information collected in the research, we submitted the content raised to an analytical sieve, introducing some concepts to produce the information that will be presented in the report aimed at the research objectives and also the interpretation of these results with valuable insights for client decision making.