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QUALITATIVE RESEARCH
Types of Qualitative Research offered by Brazil Field Market Research
In qualitative research, the focus is on understanding consumer behavior and language in depth through the subjective aspects of the emotional world, rather than simply measuring. Therefore, this research method does not present results in exact numbers of data and can be done in different ways, such as through discussion groups, in-depth individual qualitative interviews and observation of behaviors.
Techniques
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F2F & Online
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B2B
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Healthcare/Pharma
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Consumer
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DG (discussion group)
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Focus Group
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In-depth interviews
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Ethnographic interviews
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Immersion Interviews
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Recruitment
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Transcription in English or Portuguese
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Moderation
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Analysis
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Simultaneous translation
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Online Bulletin Board/Online Community/Online Diary
Technologies
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Online groups
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Webstreaming via weblink (Focus Vision, Zoom, TV Link, QualSights, Vision Live, Discuss.io or Visions Live)
Processing, Analysis and Delivery of Reports
Through the transcription of the respondents' answers and the organization of verbal and non-verbal information collected in the research, we submitted the content raised to an analytical sieve, introducing some concepts to produce the information that will be presented in the report aimed at the research objectives and also the interpretation of these results with valuable insights for client decision making.