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TARGET
The market is made by unique individuals.
Understand your target audience.
RESEARCH and implement the most effective strategy.

QUALITY CONTROL

Internal Quality Control team to control and verify the quality of all project processes served by Brazil Field Market Research

 

Quality Control is one of the pillars of BRAZIL FIELD, therefore, all projects carried out outside the company's premises, in other cities in Brazil or the rest of Latin America, are monitored by Field Supervisors to ensure that the research methodology is applied uniformly in all locations and following all project directives.
We have 2500 interviewer names registered in our software BRAZIL FIELD Operator, which optimizes the production process by allowing interviewers to be selected according to the type of work in which they perform best. To be a team interviewer BRAZIL FIELD it is necessary to be a graduate, university student or at least to have completed the 2nd grade of high school.

 

In addition, we also have:
  1. Internal Quality Control team to control and verify the quality of all project processes, working together with the service team to keep the client always informed and make any necessary adjustments quickly.
  2. Availability of a Database that allows for recruitment, team building, target audience location, among other attributes for conducting projects and research throughout Brazil.
  3. Local partners in all major Brazilian cities and other Latin American countries.
  4. Professionals trained and qualified to verify, later or simultaneously, the precise application of all the questionnaires and the adequacy of the interviewees to all the sample variables defined in the research.
  5. Elaboration of a plan or consistency program for each type of questionnaire, detecting any systematic error during the collection, ensuring the preservation of the quality standards necessary for the study.
  6. Backup of all information generated, received or sent daily by the company, whether through the Internet, in the cloud, or any other data storage models.
  7. 100% of the recruitment files of guests for qualitative studies are checked and placed in ABEP's recruitment quality control, CRQ.
  8. 100% of quantitative questionnaires are criticized and re-criticized by quality control programs.